Programmatic Supply-Side Infrastructure

Enterprise Monetization Solutions

Empowering web publishers, mobile app developers, and video content creators with full control over ad inventory yield, floor pricing, identity resolution, and direct DSP demand.

OpenWrap Header Bidding

Prebid.js compatible wrapper engine that unifies header bidding auctions server-side to eliminate latency and maximize CPM competition among demand partners.

  • Server-to-Server (S2S) Hybrid Auctions
  • Zero-code wrapper configuration
  • Real-time bid evaluation & timeout management

Video & CTV Monetization

High-yield Outstream, In-Stream, and VAST/VMAP video player integrations designed to deliver rich video ad experiences on Web, Mobile, and Connected TV.

  • VAST 4.2 & VMAP compliant XML parsers
  • Auto-playing Outstream Video Player
  • High eCPM yield for video inventory

Mobile App SDKs

Lightweight iOS & Android SDKs supporting rewarded video, interstitial, and adaptive banner ad placements with full OpenRTB 2.5 mobile signal passing.

  • Sub-50KB SDK footprint
  • Location & Device Telemetry signal passing
  • Full Cocoapods & Gradle CDN deployment

Identity Resolution

Privacy-safe identity hub supporting Unified ID 2.0 (UID2), LiveRamp RampID, and ID5 to maintain high buyer match rates in cookie-less environments.

  • First-party publisher data enrichment
  • UID2 & RampID module support
  • GDPR & CCPA privacy consent enforcement

Dynamic Floor Pricing

Algorithmic dynamic floor price rules that automatically adjust CPM minimums based on historical fill rate, geographic demand, and user value.

  • Hard & Soft Floor price rules
  • Geo-location & device specific floors
  • Automated yield optimization algorithms

Brand Safety & Fraud Filter

Real-time IVT (Invalid Traffic) filtering, malware scanner, and automated ads.txt / sellers.json compliance verification to protect brand integrity.

  • Pre-bid IVT & bot detection
  • IAB Ads.txt & Sellers.json generator
  • Creative domain malware verification

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